A BELOVED Bolton brand is taking a step towards expanding their business nationwide.

Carrs Pasties have appointed a local creative agency, Absolute, to help shape their brand, campaign and communications activity with the aim to take the business further afield.

The initial goal is to secure trade partners in Manchester and the North West, before rolling out nationally.

Joe Carr from Carrs Pasties added: “We have ambitions to grow the business nationwide across trade partners such as independent retail stores, pubs, canteens and other retail outlets, as well increasing our portfolio of Carrs Pasties stores. We’re excited to start that journey with Absolute.

“We were impressed with their approach from the outset. They’re a company who want to invest the time to get to know our business inside out and they share our ambitions for the Carrs brand.”

Carrs Pasties currently have three shops in Bolton and work with more than 100 trade partners across the North West.

Chris Hodgen, Managing Director of Absolute, said: “A lot of our team have grown up with Carrs Pasties, they’re a company with fantastic products and values to match. The potential here is huge. We’re very excited to be working with them.”

Their frozen delivery service currently operates in Bolton and neighbouring postcodes including Bury, Radcliffe, Swinton, Worsley and Walkden. Carrs is looking to roll this service out nationally over the next few years.

Carrs products include pasties, sausage rolls, sandwiches and cakes as well as meat-free vegan options.