A BOLTON pasty company has unveiled its Halloween campaign - and it pays tribute to classic horror film Poltergeist.

Family-run bakery Carrs Pasties, which is loved by celebrities including Sara Cox and Chris Evans, revealed its new advert ahead of the spooky celebrations on October 31.

The advert features a family sat in their living room in front of the TV.

Both parents are asleep but the little girl, eerily lit by the light from the TV screen, can see something.

This makes her utter the phrase horror buffs will easily recognise; “they’re here..” as she spots the Carrs Pasties delivery van pulling up outside the house.

Joe Carr, of Carrs Pasties, said: “Halloween, like a lot of things this year, will be a little different.

“Trick or treating might be off the cards but we can still make it an occasion for families to celebrate.

“Our delivery and click and collect services mean we can provide the perfect food for the occasion.”

Carrs Pasties was established in 1938.

There are currently three Carrs Pasties stores in Bolton and the company has more than 100 trade partners across the north west.

Now in the hands of third generation brothers Matt, Liam and Joe Carr, the company has its sights set on national expansion and aims to have Carrs Pasties available in every city by 2025.

Running across digital channels, the Halloween campaign is the first activity to be delivered by Bolton-based creative agency Absolute who were brought on board to help Carrs Pasties grow brand awareness.

Further activity is due to launch later this year including a new brand campaign.

The Halloween campaign, which promotes the company's pasty delivery and click and collect services, was created by video production company Sitcom Soldiers.

Meanwhile, the company is encouraging Bolton Wanderers fans to order their half-time pasties – so they can recreate their matchday experience while watching their team at home.

As fans cannot watch matches live due to the pandemic, Carrs will be offering season ticket holders a 10 per cent discount which will be available at its stores and online.

The firm have a stand at the University of Bolton Stadium in their name, the Carrs Pasties North Family Stand, which will remain as part of the deal.

Customers are urged to pre-order frozen pasties at least a few days ahead of matches.

Alternatively, shoppers can use Carrs Pasties’ click and collect service and choose to collect their order in person from one of the Carrs Pasties stores.

Boxes can be pre-ordered for delivery via shop.carrspasties.co.uk.