A KINDNESS coach from Blackburn has been behind a campaign encouraging everyone to perform random acts of kindness for 30 days.

To mark National Kindness Day on Friday - and in culmination of the challenge - John Magee will be taking part in ‘A Kindness Matters Super Learning Day’ at schools across Blackburn with Darwen.

John will be livestreaming on his YouTube Channel to schools throughout the borough every hour on the hour for lessons on the psychological and emotional benefits from practising kindness especially during the Covid crisis.

This week the campaign got a huge boost after Loose Women panellist, Stacey Solomon and Joe Wicks, TV presenter and author backed the campaign.

Joe Wicks MBE posted this week: “Can I kindly ask all my followers to support my friend John who will be going live to every school in the UK for World Kindness Day.”

John said: “It is wonderful to get so much support from across the UK from people like Stacey Solomon and Joe Wicks.

“A huge thanks to the council for their backing and all the schools who have been so supportive for the partnership.

“We start at 9am and the first sessions will be ‘Kind to your Mind’ around mental health and then throughout the day will be on the hour until 2pm.

“We are asking all the parents to subscribe to the Kindness Coach TV YouTube channel.”

John is the founder of Kindness Matters which provides resources and coaching programmes to encourage an ethos of kindness and love. He has been working with the education team at Blackburn with Darwen Council to develop resources that schools can use to help share simple lessons of kindness.

The teaching resources have been made available to all local schools who have signed up to making November their official month of kindness.

Schools can use the video clips, with tips of how we can all be more kind to one another, in assemblies or in tutor groups to encourage pupils to embrace the 30-day Kindness Challenge.

Blackpool Council is also looking to get on board too with its schools – and become the Kindness Capital of the UK.

John added: “Let’s spread kindness not the virus! If children are home schooling due to having to isolate or if schools end up closing again due to the Covid crisis, it can really support them and their mental health. The National Kindness Day will help prepare them for the challenges ahead where kindness, both showing and receiving, is even more important.”