A BOLTON business has partnered with Bolton Arena to bring a huge outdoor digital advertising screen to the town.

TVC Technology Solutions, a division of the TVD Group, collaborated with the arena and fellow Bolton business, North West Design Studios, on the project.

The family-owned business, which celebrates its 25th anniversary this year, is anticipating 20 per cent growth in 2021.

The dual-sided screen will be powered for up to 16 hours per day to maximise digital advertising and minimise energy usage, and is situated on the gateway to Middlebrook retail and leisure park.

TVD, which is currently seeing significant growth from its smart home technology division, is forecasting an upturn for 2021. This figure, they say, will significantly surpass pre-pandemic levels and is attributed to a projected pent-up demand from commercial clients across the pub, hospitality and retail sectors in the second half of the year.

The company is also undergoing a significant expansion, investing over £300,000 in a new northern experience centre and over £100,000 to increase its online presence. In addition, it plans to extend its team with the appointment of three new hires across its sales and operations departments.

Matthew Brown, who founded TVD in 1996 with his brother Daniel and late father Jim, and is currently managing director of the company, said: “We are delighted to deliver such a landmark project in our home town.

“Bringing the first outdoor LED screen to the area is a great achievement and we’ve had a brilliant response even during the ongoing national lockdown. There are many businesses out there who are doing well during this period and others who can see the value in strong brand awareness when we exit lockdown.”

The TVD group has also had an appeal dismissed after failing to be granted permission for another advertising screen, to be placed in Blackburn Road.

The planning inspectorate said that, while the proposal fell within best practice guidelines for brightness, it would harm the visual amenity of the area.

It further added that this would result in a “visually incongruous feature”, as it dismissed the appeal for the original decision, made in September.