A NATIONAL trailer company has been given a new modern image designed by Horwich-based agency Absolute.

The ‘integrated agency’ worked with Indespension on their ‘We’re in the know’ campaign.

“We believed in building a synonymous connection with the Indespension name throughout the re-brand, so creating a system which integrated the ‘in’ brand device within the messaging, which could then be simply executed, was a defining idea within the process” said Absolute creative director Simon Allman.

The company says the brand has taken a refreshing yet distinctly Indespension step forward with a new modernised logotype, updated red, blue and white colour-way, alongside a dynamic typeface which incorporates the ‘in’ brand device.

Indispension managing director Chris Claydon-Butler added: “We first started working with Absolute on a digital project to improve our website.

"However they took us on a journey which far exceeded our expectations."

The full re-brand for the client is expected to be completed by the end of 2021.

Mr Claydon-Butler said: “They’ve produced a modern identity which works for both our customers and trade partners and truly reflects our ambitions.

"We’re looking at expansion and future growth and our new brand will help us do just that.”

Absolute MD Chris Hodgen added: “Indespension is a great business, but it was crying out for a brand overhaul and reposition. We’re really proud of how everything looks and the work we’ve done for them to date.”

Absolute’s latest work for Indespension, the current #staycations campaign, has just launched across social and digital channels. It will promote Indespension’s camping and utility trailers, towbars and roof boxes ahead of the summer escape.