AS BOLTON continues to experience hot weather, the fire service has urged people not to swim or jump into open water.

The plea comes after more than 10 people lost their lives, or remain missing, in open water across the UK since the heatwave began.

Greater Manchester Fire and Rescue service are supporting the first ever World Drowning Prevention Day this Sunday (July 25).

GMFRS' head of prevention, area manager Paul Duggan, said: “Our thoughts are with the families and friends of all those who have lost loved ones in open water, particularly over the past week or so, since the prolonged hot weather arrived.

“We urge people not to go into open water, no matter how hot it is outside. Even strong swimmers can suffer from Cold Water Shock and it can kill you in just 60 seconds. You also never know how unpredictable under-water currents can be, or what is lurking beneath the surface – people have drowned after getting tangled up in undergrowth and other things hiding in the water.

“We don’t want to stop people having fun, though safety is key here as we continue with our mission to educate people of the dangers that come with going into open water."

Across the city-region banners will be put up in areas where young people have drowned or tend to visit with their friends, as part of a water safety campaign.

Later on in the summer, adverts will be appearing on phone kiosks and digital displays across Greater Manchester, reinforcing the important message.