AN experienced optician has realised a lifetime ambition by opening a new outlet offering affordable eyecare with free parking nearby and a chance for ex inmates to change their lives.

Superoptom have found their prime location on St. Georges Street in Bolton, where they will welcome people with affordable eyecare.

Run by Bolton bred and born Mohamed Adam, the store officially opened on July 16 and Mr Adam is keen to make a difference.

He said: “I have been in this field for a while now and started at 19.

“It was not my first choice, but I always had an interest in human biology but didn’t know what I was going to do.”

“And I love Bolton, there is just something about it. You can travel from one place to another in 10 minutes.”

Since then, Mr Adam has worked in over 100 stores and even broke up his career with going into teaching at Arabic schools.

He said: “I was not thinking of opening an optician, I was just happy working and building my own brand.”

Superoptom is also starting a project to help ex-prisoners around Bolton to train in jobs with them, giving them a new outlook in life, but the jobs will not be directly working in the opticians.

He said: “But I’ve been in this field for long enough to see the good, the bad and the ugly.

“The level of service I see at other places can be bad, but we wanted to create a level of service all about the customer and not focus solely on money.

“I have also grown up with a registered blind brother, so I am not sure if that has had an impact on my career.”

Mr Adam has runs a health products website Super Foods Co, where honey and minerals are sold.

“As long as I have made a positive impact on someone’s life. Customers should know what they are buying so we are going to be the middle ground.

“We want to look after people and make sure they come back to us whenever they need to.

“Bolton is my hometown and it’s great because you can go somewhere nice and still make a quick exit.”

There is also free parking available on the same road so visitors will not have to worry about going into town.

Mr Adam said: “There is lots of development going on too in this area.

“The idea came to me in October, and I thought I could add value to this area with this new business.

“I have all this experience, so it is time to give back to the community.”

A portion of all payments to Superoptom will go to a charity the team will choose soon.