A BOLTON cruise company has launched a series of Black Friday deals.

Panache Cruises, founded by Bolton businessman James Cole, will be offering over 50 cruises to locations along some of the most popular oceans and river lines in the world.

The company will be offering the cruises alongside brands like Oceania Cruises, Seabourn, Azamara, Regent Seven Seas, AmaWaterways, Emerald Cruises, Scenic and Scenic Eclipse.

Mr Cole said: "Black Friday is an important time for UK retailers and consumers alike and this year UK shoppers are expected to spend in excess of £9.2billion.

"Our customers are telling us that travel is at the top of their agenda for 2022, but as the pandemic lessons they remain very budget focussed, and I am expecting our Black Friday offers to be very popular.

"We are offering savings of up to 30 per cent for those who book before November 30 and there are also lots of additional benefits on offer including suite upgrades, chauffeur transfers, money to spend on-board and beverage packages."

Panache Cruises first launched in July 2020 and since then has aimed to establish itself as one of the UK's leading tour operators.

When starting his new business, Mr Cole was able draw upon over 20 years of experience in the cruising industry, selling over £1 billion of sea-faring holidays in his career.

Lockdown proved to be a challenge for the firm, as it was for most of the travel and tourism sector.

But Panache Cruises saw its way to clearer sailing once restrictions started to ease over the summer and now hopes that Black Friday will boost trade further still.

The Bolton company says that it is also offering free John Lewis vouchers to every new booking with the option to double vouchers up to £800 on select sailings.

To find out more about what is on offer, go to Panache Cruises' website.