A BOLTON based hearing specialist has announced that TV and Radio star Dr Sarah Jarvis MBE will be joining as its new medical adviser.

Dr Jarvis, known for her regular appearances on ITV News for more than 20 years and as the resident doctor on Radio 2's Jeremy Vine show, will be working for Amplifon, which has a store on Bradshawgate to urge as many people as possible to get their hearing tested.

She was welcomed to the company, which has 105 stores across England and Wales, by Bolton audiologist Zahra Isaji.

Ms Isaji said: "Dr Sarah is a real advocate for improving lives through better healthcare, which has been part of Amplifon’s ethos since the business was founded.

"The Royal National Institude for the Deaf estimates that there will be around 14.2million adults with significant hearing loss across the UK by 2035, so it is vital that everyone takes steps to protect and care for their hearing whatever their age.

"Dr Sarah’s values align with Amplifon’s, so she is well placed to help us spread the message about the importance of hearing health to even more people.

"We are all really excited about this partnership and we look forward to working with Sarah during the year ahead."

Amplifon's newest adviser hopes that this will prove to be a long and fruitful partnership.

Dr Jarvis said: “I’ve spent 30 years trying to help patients to understand that untreated hearing loss can lead to social isolation, anxiety, depression and even to dementia, and I know that, on average, it takes people ten years to seek help.

“With the right support, simply by getting their hearing loss treated, people can increase their chance of living a full, successful, independent life.

“I’m passionate about this and I can’t wait to take it to the next level with Amplifon.”