BOLTON has been identified as a key town to benefit from Warburtons 1m product pledge.

The donations will go directly into the hands of the families who are most in need, through community hubs, including schools and food banks.

Bolton and the surrounding area will receive 100,000 products that will be donated in partnership with local organisations such as Bolton Community Kitchen and Turton School Breakfast Club.

It comes as Warburtons announced its longstanding support for communities across the UK yesterday, by launching The Warburtons Foundation, pledging to donate one million products by the end of the year.

Jonathan Warburton, Chairman of Warburtons, said: “For as long as I can remember, our family has been committed to supporting local communities, and have been supporting organisations and schools in Bolton since the bakery opened.

“Today we are launching The Warburtons Foundation to reaffirm this support, with an ambitious one million product donations for distribution this year.

“Our local Bolton bakery is supporting this national goal, aiming to distribute 100,000 freshly baked products this year.

“In such uncertain times we’ll continue to listen and act so that we can support families as best we can, from product donations to education and new community grants.” 

The Foundation will focus on three key areas: product donation, education, and financial giving.   

This sits alongside a trial with the charity Magic Breakfast, in which Warburtons will be supplying fresh bread to children in 30 schools.  

Building on its legacy of community activity, the Warburtons Foundation is also committed to funding local charities and community groups across the UK through its financial giving programme.

Groups in Bolton and the surrounding area are invited to apply for grants from £400, up to £20,000, with previous support provided to projects such as Twinkleboost CiC, which supports children's communication development through fairy tale themed communication classes. 

 Free online resources are being made available to support both primary and secondary school learning in line with the curriculum.

The specially crafted lesson plans and interactive content, designed to engage kids on healthy eating and food provenance, will be available for all schools to access, with a target of reaching 1.5m children in the next three years.