Sales director Aaron White is bringing his expertise to Bolton to help businesses in Bolton, Bury, Oldham, Rochdale and Ashton improve their sales.

Launched in 2017, Sales Geek was named as a North West Most Exciting Company by North West Business Insider magazine in June 2021

The Blackburn-headquartered company has doubled its turnover every year since launch, delivering a blend of sales training services both online and face-to-face across the UK and internationally, while its Sales Geek Hub app also has users across the globe.

Launching a Sales Geek regional office in Bolton, Aaron is aiming to provide the company’s services to businesses across the town and the other major towns in the surrounding areas of Greater Manchester.

Aaron’s own twelve-year sales career includes senior sales roles at Adidas and Reebok, culminating as Director of Sports Retail EMEA for Californian lifestyle products company Therabody before choosing to join Sales Geek in March 2022.

He said: “I’m extremely happy to be bringing Sales Geek to Bolton, Bury, Oldham, Rochdale and Ashton to provide top level sales leadership to local companies.

“One of my ‘whys’ when starting my business was the value I place on my locality; a desire to give the skills I have developed over time, back to the businesses in and around Bolton and surrounding areas.

“Hiring a sales director is a big deal for any company. If you are a small or medium sized business, it is critical that you get it right. But a sales director’s salary can be prohibitive, particularly if you want the very best sales leaders with significant experience and a great track record.

“Through Sales Geek’s flexible model, we provide access to a leading sales director who comes with the further support of the wider Sales Geek team.

“It’s basically like having a senior sales director join your company, without having to hire one full time.”