Two Bolton based companies came together in a partnership to relaunch the iconic Carrs Pasties brand.

Carrs asked Absolute Agency to give its branding a much-needed refresh and ensure that the distinctive personality was evident in all marketing communication.

Carrs’ famous savoury products are often talked about by customers, especially on social media.

The Bolton News: Carrs Pasties new look

Matt Carr, business owner, said: “At Carrs, our mission is to reach every part of the UK, whilst keeping Bolton at the heart of everything we do. We are a family-owned business, with dedicated long serving staff and exceptionally loyal customers.

“To help us achieve our mission, we wanted to work with a local agency that aligns with our own family values and appreciates developing long-term relationships. The fantastic team at Absolute understand us and that its customer service that we thrive on.

“The results they have produced for us since working together are there to see with our new brand and marketing campaign. We couldn’t be happier and look forward to a continued growing relationship with them.”

Absolute gave each product its own distinctive personality, communicating the tasty ingredients and reiterating the freshly baked aspect of Carrs products, with their ‘little and often’ approach to baking in-store.

Creating a bespoke typographic headline treatment to reflect the craft focus of the brand, Absolute added a burst of energy through use of striking paper cut backgrounds, each one illustrating the tasty products and quality ingredients.

Simon Allman, Creative Director from Absolute commented: “We have worked with Carrs since 2020 and this brief started with their ambition to secure more trade listings and build the brand nationally. We started with a five-stage process of investigation to identify the ideal partners and perfect trade customer. On the back of this research, we recommended a full brand overhaul.

The Bolton News: Carrs Pasties new look

“It has seen success already following the rebrand, with 10 new trade accounts set up and the pasties can now be tasted throughout the North-West and further afield due to its nationwide delivery service.”

Carrs shops, in and around Bolton, will be kitted out with animated digital menus, promotional posters, shelf and product price points. Trade stores are also starting to see refreshed signage and product branding.

Absolute will continue to work with Carrs over the next few months developing the full, over the counter, delivery and frozen packaging range.