A Bolton-based electricals retailer have become the main sponsor for the reigning netball champions.

AO are now the principal sponsor of Netball Super League champions Manchester Thunder.

The partnership will see the AO brand embedded across Manchester Thunder’s broad range of assets from the front of NSL dresses and training kit to the match day court and associated courtside assets.

It will also help the team, and netball as a whole, take steps toward full professionalism, as well as providing financial security to allow them to invest in long term plans.

Managing director of Manchester Thunder, Debbie Hallas, said: “We’re delighted to have secured sponsorship from such a high-profile brand as AO.

"This partnership cements our vision to be the best elite netball club in the UK, on and off court and we’re excited to be associated with AO.

“I passionately believe that if we want to realise our potential as a sport, we need to bring the biggest brands into our support and this agreement represents a major step towards achieving this goal.”

Director of brand and marketing at AO, Vicky Monk, added: “We’re continuing to invest heavily in our brand and our new partnership with Manchester Thunder marks an important part of that strategy.

“With our roots firmly in the North West, we’re thrilled to support a Manchester team to raise the profile of netball on their journey to professionalism and are excited at the prospect of inspiring and encouraging young people to take part in sport.

“We’re delighted to be continuing to support our local neighbours, as Manchester Thunder joins our roster of regional sponsorships, including the AO Arena, Sale Sharks, Lancashire County Cricket Club and Bolton Lads and Girls Club.”