Bolton Arena has announced a new naming rights partnership with the University of Bolton.

The site will be called the “University of Bolton Arena” as part of a three year deal beginning at the end of this month.

The partnership will allow students to access sport and leisure activities not just for their studies but also to boost health and wellbeing.

The arena’s football and gym facilities will also be regularly available.

John Ashley, head of commercial at Bolton Arena, welcomed the move.

He said: "The partnership with the University of Bolton is a great opportunity for us to offer our wide range of sports and leisure facilities to the students within the Bolton town centre campus.

"The University of Bolton is synonymous within the town and enhances Bolton Arena’s reputation as a great sports facility.

"As well as offering facility use, with over one million visitors every year, the arena is the ideal platform for the University of Bolton to spread brand awareness in our local community by using our multi-channel advertising platforms to showcase its brand."

The arena contains a large gym, tennis courts, football training pitches, gymnastics centre and meeting and event spaces.

There are also sports classes and a sports camp in the school hoidays.

Read more: University of Bolton: New heath partnership launched

Read more: Bolton unites to mark one year anniversary of war in Ukraine

Read more: Is anger over Bolton stadium name changed misplaced?

Professor George E Holmes DL, President and Vice Chancellor of the University of Bolton, also wecomed the move.

He said: “We are proud to announce this partnership with the Arena, which is an excellent community-focused venue. It offers superb leisure facilities to the people of Bolton and beyond.

“This exciting partnership opens up many opportunities for the University of Bolton Group, its students and staff and we look forward to working even more closely with the Arena in the years to come.

“The University of Bolton Group is at the very heart of the community and we are determined to support local businesses which provide such vital facilities for people of all ages and backgrounds from those communities.”