Erling Haaland Beats advert filmed at Bolton Wanderers released

Called 'The King and The Viking', the advert which is for headphone company Beats By Dre, features Manchester City striker Erling Haaland alongside NBA superstar LeBron James.

The film shows the pressure to exceed expectations surrounding both athletes, but how both persevere through that pressure with the help of their families. 

Been waiting for this one! Joined the @beatsbydre family and we're kicking it off with our first campaign 🔥🔥 pic.twitter.com/FAg1af3HWP

— Erling Haaland (@ErlingHaaland) October 23, 2023

While James' wife, Savannah, and their children Byrce and Zhuri, feature in the advert, Haaland's father, ex-Premier League player Alfie, also features. 

Last month, Haaland was spotted filming outside Bolton Wanderers' Toughsheet Stadium for the advert alongside his father. 

A still from the advert (Image: Beats)A witness said they could see Haaland getting off a coach with headphones on while surrounded by fans, before repeating the shot. He could also be seen standing with his father. 

A shot of him getting off a coach can be seen in the advert.