All the signs are pointing in the right direction for two Bolton firms as they aim to raise their and the town's profile across the country.
Carrs Pasties has teamed up with , FASTSIGNS Bolton to take its products across the country in an ambitious expansion plan.
Carrs Pasties, based in Bolton, has been serving freshly baked, high-quality goods to the Bolton community since 1938.
Traditionally a food manufacturer with its own outlets, in recent years it has evolved its business strategy to distribute its products to intermediaries such as convenience stores and petrol forecourts.
And now Bolton’s team of signage specialists have been tasked with expanding the bakery’s brand presence to locations including Nottingham, Birmingham, and Hereford, as well as supporting its business expansion model which aims to increase revenue and grow customer reach.
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FASTSIGNS Bolton have conducted several site surveys across the UK - from Cumbria to South Wales - to promote the Carrs Pasties brand would work in other areas.
The team of seven then designed, manufactured, and installed a full suite of branding products including bollard covers, window graphics, sign trays and custom magnetic packs for pastie warmers, at both new strategic locations and existing retailer sites.
Since the project’s completion, FASTSIGNS’ solutions have raised Carrs Pasties' brand awareness in locations beyond the North West, while also increasing sales for its Bolton-based resellers by 25 per cent.
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Nick Ratcliffe, director of FASTSIGNS Bolton, said: “The nation loves baked goods, so working on this project to make more people - across the UK - aware of the delicious products that Carrs Pasties deliver, has been a real pleasure.
“Getting a brand recognised on a national stage is an amazing achievement; and being a part of their ambitious growth plans has been hugely rewarding.
“No matter what industry, signage is crucial; it provides clear and effective communication, guidance, information and enhances safety in various environments.
“Creating brand awareness and supporting brands with their growth strategies, from a signage perspective, is just a small part of the myriad of signage solutions that we have on offer here at FASTSIGNS Bolton.”
James Carson, trade sales manager at Carrs Pasties, added: “We have been working with FASTSIGNS Bolton for over five years, during which time they have come to really understand our brand ethos and vision.
“The team’s prompt response times, attention to details and budget focus have greatly contributed to the success of our brand roll-out over the last year and we look forward to continuing our relationship for years to come.”
For more information about Carrs Pasties, visit: https://www.carrspasties.co.uk/.
For further details on FASTSIGNS Bolton and its work across a range of services, including content development, installation, and graphic design, visit https://www.fastsigns.co.uk/bolton/.
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