Newsquest, the UK’s leading local media group, has announced it will be publishing a special Childhood Day supplement across its portfolio in support of the NSPCC.

The supplement is just one of the initiatives from Newsquest’s partnership with the NSPCC this year, through which it is gifting the charity at least £6 million worth of advertising.

Following the start of the campaign with the national child protection charity in January, there has already been many thousands of column inches and countless advertising space given over to support the NSPCC in print and online.

In May and June, Newsquest will also be publishing an NSPCC supplement across its extensive portfolio of titles with 10% of revenue generated from advertising donated directly to the charity.

The supplement will highlight how readers can support the charity for its national flagship event Childhood Day on June 7th 2024 with fundraising activities such as moving a mile and street parties, as well as advice on keeping children safe.

It will also feature ways that the charity supports children and families across the country and includes interviews with Game of Thrones star Natalie Dormer and Esther Rantzen’s daughter and new deputy president of Childline Rebecca Wilcox.

Dawn Sweeney, Business Development Director, Newsquest said: “We are already a quarter of the way into our year-long partnership with the NSPCC and we are delighted with the progress to date.

“The work of the NSPCC is so important, and in addition to our original plans, we are now publishing a supplement in our titles highlighting how our readers can support Childhood Day and help keep our children safe.

“We hope our readers across the UK will get behind this important initiative as it will make a real difference.”

Sir Peter Wanless, NSPCC chief executive, said: “Childhood Day is a moment in the year when we can all just stop and celebrate the vital importance of thriving and vibrant childhoods, which not everyone is fortunate enough to enjoy.

“And it’s good fun too. It helps bring communities together through positive fundraising events which can help create new support networks for families, parents and children in every city and town across the country.”

The NSPCC was launched in 1884 and has helped millions of children during the last 140 years, while Childline was founded by Dame Esther Rantzen in 1986 and joined the charity in 2006.

The partnership includes a series of advertising and editorial activities throughout 2024, with the aim to drive more public awareness and funding for the charity.

Newsquest publishes over 200 titles across the UK and has a monthly digital audience of over 50 million users.

Many of its local titles are read, online and in print, by more than 75% of the local population