Apple have announced the iPhone 17 range, iPhone Air and AirPods Pro 3 in its live event.
Hosted by Apple CEO Tim Cook, the event hinted at new products and features across items, including the Apple Watch and iPhone.
Cook kicked off the event by announcing the new AirPods Pro 3, the first of its kind since 2022, introducing live translation and a health tracker with a built-in heart-rate sensor.
Elsewhere, Apple confirmed the new iPhone 17 range, with four new models coming in a range of five colours: lavender, mist blue, black, white and sage.
See what’s happening now at Apple. Click to watch.
— Apple (@Apple) September 5, 2025
The new phone has a thinner design with a 6.3-inch display screen and ProMotion.
Cook also confirmed the Apple Watch Series 11, which follows the 10th version released last year and will have 5G and a stronger glass screen.
The Series 11 watch has new features, including a wrist flick gesture to dismiss notifications and an improved Smart Stack and Workout Buddy feature.
How to pre-order the Apple iPhone 17 range
Apple confirmed that pre-orders for the new iPhone 17 range would begin on Friday, September 12, and will launch on Friday, September 19.
Preorders can be completed through the Apple website.
The iPhone 17 Pro Max starts at $1199, and the iPhone 17 Pro is from $1099.
The iPhone 17 is $799, and the 17 Air is from $999.
The new iPhone 17 range is set to be stronger than ever before, with a new ceramic shield making phones have better scratch resistance.
Apple also promises "all-day battery life" and camera updates, including the Fusion Main camera and a 2x Telephoto on the back of the phone.
The front camera will be a new design for the iPhone 17, making it now square and offering a wider field of view when taking selfies.
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How to pre-order the iPhone Air
Apple also announced a new type of iPhone with the Air, a thinner model made from titanium and with a polished mirror finish frame.
Apple confirmed that pre-orders for the new iPhone 17 Air would begin on Friday, September 12, and will launch on Friday, September 19.
Preorders can be completed through the Apple website.
Prices for the Air start at $999.
The Air has a ceramic shield on both sides and comes in four colours, and is Apple's "most durable design yet".
The iPhone Air is described as the brand's thinnest phone but with the power of an iPhone Pro.
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