TikTok users across the UK can now pay for an ad-free version of the popular video platform.
Users are being asked if they’d like to change their standard plan, which includes adverts, to the ad-free plan, which costs £3.99 per month.
In May 2026, TikTok announced that users who are over the age of 18 would start to see the new ad-free plan rolled out in the coming months.
It confirmed that anyone who doesn’t want to pay £3.99 a month would still be able to use the app as normal and for free with personalised adverts.
Users may notice a pop-up while using the app which asks them to choose their plan, but they can also change their plan at any time in TikTok’s settings.
TikTok explains how the advertising model supports UK businesses: “By maintaining an ad-supported version alongside the new subscription, TikTok helps UK small and medium-sized enterprises (SMEs) reach the right audiences.
“These advertising investments help local businesses generate hundreds of millions of pounds in revenue and contribute to overall UK GDP growth.”
Kris Boger, TikTok's UK managing director, said: “Choice for our community and growth for UK businesses go hand in hand on TikTok.
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“Advertising on our platform is already helping thousands of British businesses reach new customers, increase sales and create jobs, while our new ad-free option gives people greater control over their experience.
“Together, this ensures we continue to deliver real economic impact while giving our community the flexibility to engage with TikTok in the way that suits them.”
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