When it comes to marketing spend, it’s not about size - it’s what you do with it that counts.

For many small companies getting your voice heard in an increasingly competitive marketplace can seem like shouting into space. You may lack marketing expertise or the resources necessary to mount an effective strategy. At Cube3, we firmly believe marketing strategies are not set in stone and don’t need to be complicated by jargon and waffle.

Whether you’re in the business premier league or the Sunday league, marketing a business or product is about communicating your messages effectively and packaging your message creatively, so that the information hits the desired audience effortlessly and makes them think about acting upon it instantly.

How you do this is dependant on your business strategy and paramount to this is Brand Marketing. Understanding your brand and being able to clearly and succinctly impart this to a stranger is the key, and it’s not only for companies like Coca Cola, Nike and Sainsbury’s! Your customers, clients, users, and audiences create perceptions within seconds and that perception influences their purchasing decisions.

The brand leads the message and the marketing presents it, whether it is through mail-shot, advertising, website or point of sale, bigger budgets don’t necessarily mean better results. It costs as much to run a bad ad, as it does to run a good ad.

Marketing is all about knowing the right channel and media-mix to utilise and it’s all about defining a clear strategy – it’s what you do to maximise your investment that counts. Clear strategy is about making your brand work for you, not throwing money at it and hoping for the best.

Cube3 Marketing provide solutions to accommodate all budgets and prove that no matter what the size, it is creativity combined with clear strategy, that gets results. We offer a FREE marketing appraisal for businesses interested in exploring their potential. Contact us for further information.