Shadow tourism minister, Tobias Ellwood, said he will hold an urgent meeting to discuss the impact of swine flu on British tourism.
The meeting will be attended by representatives from Visit Britain, Visit England, Visit London, The Tourism Alliance, the British Hospitality Association, the travel industry and the health service.
He said: “We are already seeing some evidence of British tourism being affected by headlines about the swine flu pandemic.
”It is therefore essential to develop a strategy to ensure both domestic and overseas visitors recognise that Britain remains a safe place to visit and we are very much open for business.”
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