By Andrew Ratcliff, chief executive of Bolton and Bury Chamber

LIKE almost every town and city in the country, Bolton sells itself as being at the heart of the country with good links to the national motorway network.

The only difference is that Bolton's claim is true and it is no accident that the area is a booming centre for the distribution industry.

Bolton has adapted itself to the challenges of the 21st century. It has moved from a manufacturing-led economy to a more balanced one, where job losses in industry have been offset by the growth of the service sector.

However, the manufacturing base is still strong. One of the attractions of Bolton as a place to live, work and invest is that it is very self-contained -- offering everything you need on your doorstep.

This also goes for the stable and loyal local workforce, with 70 per cent of residents choosing to work locally. This, however, does not stop the business community looking outward. This attitude is reflected in a buoyant export trade.

Another of Bolton's strengths is the diversity of its population, with many successful local enterprises run by the Asian community. Local business life is certainly all the richer for their contribution.

Bolton's strengths have not gone unnoticed by local businesses like Keogh's, which has expanded within the town, and by blue chip companies like Hitachi, which has invested £8 million on a nine-acre site behind the Reebok Stadium.

The Chamber and its partners -- including Bolton Council, English Partnerships and the Government Office of the North-west -- were extremely proud when Hitachi came to the town.

One of the many things about Bolton that attracts firms like Hitachi is the great quality of life. Affordable housing and excellent schools area the main attractions. But the delightful countryside, the warmth of the people and the shopping, dining and cultural facilities in the modern town centre also appeal.