EVERY now and then television companies will commission someone to 'do a job' on a famous name, last night on BBC2's 'World Cup Greats' it was Pele's turn.

Illegitimate children were found, fraudulence was hinted at, old 'friends' were paid to tell us how, amazingly, fame and fortune had changed Pele.

But if you can detatch yourself from the sensationalism, I think you tend to feel sympathy for the man. Like Maradona, Pele was open to exploitation from parasites that attach themselves to people with amazing gifts, but who are not intelligent or experienced enough to make the most of their talents alone.

You only have to look at the commercial breaks between the games during the World Cup to see how, rather annoyingly, a whole host of companies will use the Beautiful Game to try and sell their own product.

My real pet hate of the tournament has been the baleful presence of FIFA President Sepp Blatter at so many of the games, particularly those occasions when, like royalty, he is introduced to the players.

If any dairy companies are thinking of creating yet another footie-related ad my advice is to stay away from Mr Blatter, that guy could curdle milk from fifty paces.