A NURSE-LED helpline is calling time on Bolton's "ladette" culture -- by offering free advice to women who want to put a stop to their heavy drinking.

The Bolton-based NHS Direct has set up the alcohol advice service after a report highlighted chronic liver failure and cirrhosis is double the national average for women across the North-west.

In Bolton, 30 people died from alcohol-related diseases last year with a further 700 being treated in the town's hospital -- at a cost of £1million.

Many of the deaths are women aged between 20 and 30 who have suffered liver disease.

Now, NHS Direct, whose headquarters are based off Chorley New Road, have set up a service to try to steer women in the right direction.

According to the Royal Bolton Hospital, consultant Dr George Lipscomb, women's bodies are genetically unable to consume as much alcohol as men. Joanne Royle, director of NHS Direct, said: "The daily recommendation of alcohol for women is two units, which is equivalent to two single measures of spirits or two small glasses of wine.

"We can advise people on how they can incorporate a sensible drinking pattern into their lifestyle.

"As we work with other healthcare providers in the region, we can inform people where and how they can receive specialised advice if they feel they may need additional help with an addiction."

A change in drinking culture, coupled with females having higher disposable incomes, is being blamed for the rise in women drinkers.

NHS Direct can be concacted on 0845 46 47 or at www.nhsdirect.nhs.uk