Carol Jolly, Love Your Fit, Minden Parade, Bury

SUCCESSFUL Bury businesswoman Carol Jolly can justifiably boast she’s achieved her aim of breaking the mould and empowering women.

After suffering years of bad bra fitting, to the extent she had to undergo a breast reduction, the 39-year-old is determined to protect others from the same problems.

And her busy Love Your Fit lingerie shop in Bury, which offers a bespoke fitting service, has allowed her to do just that. The shop, located in Minden Parade, has been inundated with testimonials from delighted female customers whose appearance and confidence have been boosted.

Carol launched Love Your Fit 18 months ago. Earlier, she’d worked for a bra fitting company before running her own bra fitting parties. But with an investment of £50,000, she decided to go it alone and Love Your Fit was subsequently born.

She said: “Our ultimate selling point is ‘no tape measure fitting service.’ I had approached the two major companies who supply bras and started on a pro-forma basis and now stand as the largest independent account with both companies in the North West.

“I am driven by the fact that women are still being failed by the department stores. I feel I have made a big contribution to the business world by starting a new business when other long-standing ones were struggling.

“I started from scratch with no business background, went to business school and have made a massive difference to the women, not only in Bury and Bolton, but for miles around.”

The businesswoman continued: “I think my strengths have been to take every tiny piece of advice on board, however irrelevant it may have seemed at the time, to believe in myself to motivate others and to understand the highs can be high but the lows can be lower.”