Ticketmaster agrees to make changes to how it sells tickets

Ticketmaster has agreed to changes in how it sells tickets after the CMA investigated how they were sold for the Oasis reunion tour <i>(Image: Yui Mok/PA Wire)</i>
Ticketmaster has agreed to changes in how it sells tickets after the CMA investigated how they were sold for the Oasis reunion tour (Image: Yui Mok/PA Wire)
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Ticketmaster has agreed to make changes in how it sells tickets on its platform following an investigation into sales for the Oasis reunion tour.

The Competition and Markets Authority (CMA) found two areas of concern in how tickets were sold for the long-awaited tour.

These were:

  • Failing to inform customers in the "lengthy queues" that tickets were being sold at two different prices, with the cost surging after cheaper tickets were sold out
  • And that some "platinum" tickets were being sold at 2.5 times the price of a standard ticket, despite offering "no additional benefits".

The watchdog launched its investigation after widespread complaints about the sale that saw over 900,000 tickets purchased through the site.

Some fans ended up paying as much as £355 for tickets originally advertised for £148.

This created some questions around dynamic pricing, which is a form of surge pricing where costs can rise depending on levels of demand.

Back in March, the CMA said that it was seeking a series of remedies that were yet to be agreed upon.

It explained then that Ticketmaster labelled certain seated tickets as "platinum" and sold them for nearly two-and-a-half times the price of equivalent standard tickets, without explaining why they were more expensive.

The CMA found that Ticketmaster had not engaged in unfair commercial practices or used dynamic pricing, but recommendations for changes were advised for greater transparency.

What changes are Ticketmaster making?

Ticketmaster have agreed to some changes recommended by the CMA, which are:

  • Tell fans 24 hours in advance if a tiered pricing system is being used
  • Provide more information about ticket prices during online queues, helping fans anticipate how much they might have to pay
  • Not use any misleading ticket labels, giving the impression that one ticket is better than another when it's not.

Ticketmaster must also provide regular reports to the CMA over the next two years.

Sarah Cardell, Chief Executive of the CMA, said: "Fans who spend their hard-earned money to see artists they love deserve to see clear, accurate information, upfront.

"We can’t ensure every fan gets a ticket for events as popular as the Oasis tour, but we can help ensure that next time an event like this comes along, fans have the information they need, when they need it.

"The changes we’ve secured will give fans more information about prices and clear descriptions of exactly what they are getting for their money.

"If Ticketmaster fails to deliver on these changes, we won’t hesitate to take further action."


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In a statement, a Ticketmaster spokesperson said: “We welcome the CMA’s confirmation there was no dynamic pricing, no unfair practices and that we did not breach consumer law.

"To further improve the customer experience, we’ve voluntarily committed to clearer communication about ticket prices in queues.

"This builds on our capped resale, strong bot protection, and clear pricing displays — and we encourage the CMA to hold the entire industry to these same standards."

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