Bolton railway station is searching for a sponsor.

Station operator Northern has said it hopes to generate additional revenue through a sponsorship deal, which ‘can be reinvested in improving services’.

Across the country, railway stations often have sponsors on their name signs.

For example, in Cambridge the station’s sign has proudly proclaimed the town as the ‘home of Anglia Ruskin University’.

In some cases, station sponsorships cause outrage. In Autumn 2023, London’s Bond Street station was renamed to Burberry Street – causing uproar and confused passengers.

As recently as 2009, the University of Bolton sponsored the station sign of its namesake town, according to a detailed database compiled by enthusiast website

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It’s unclear when this arrangement came to an end, but the station is now sponsor-less.

However, signs beneath the station sign are now advertising the opportunity for any organisation looking to boost its brand.

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A spokesperson for Northern said: “We routinely offer businesses, universities and other organisations the opportunity to advertise on boards at stations across our network and promote a message that will reach thousands of people. 

“This is a standard industry practice which allows operators to generate additional revenue that can be reinvested in improving services for customers.”

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