Big Brother star and This Morning co-host Josie Gibson has reportedly moved closer to “signing a six-figure deal” to appear on I'm A Celeb after being in a “bidding war” between ITV and BBC.

It comes as the 38-year-old was previously set to sign a speculated £100,000 contract as one of the latest celebrities rumoured to be joining the next jungle line-up. 

But she has also been asked to take part in Strictly Come Dancing.

Josie won Big Brother over a decade ago and has since become a favourite of ITV viewers as a regular face on the broadcaster’s flagship morning show, presenting alongside the likes of Holly Willoughby.

But now could her latest adventure be waiting for her in the jungle with Ant and Dec?

This Morning's Josie Gibson rumoured to be the latest ITV I'm A Celeb contestant

“Josie is hugely popular with This Morning viewers and producers were determined to get her," a source told The Sun.

“She is seen as the perfect person for the jungle and will bring her fanbase with her.

“She’s incredibly down-to-earth and seems to strike a chord with people at home.

“Plus they’re confident Josie will bring the laughs to I’m A Celebrity, as she already does on This Morning, and is guaranteed to get on with most of the jungle campmates.

“For all those reasons they were hellbent on getting her - if she was lured by the glitter of Strictly they weren’t going to let her go without a fight."

Who is Josie Gibson?

Josie found her fame after appearing on Big Brother in 2010 for the 11th series which she also won with the highest ever public vote.

After leaving the Big Brother house Josie stepped into the world of broadcast and media, finding herself regularly writing for Now magazine.

Josie has appeared on many popular TV shows, from becoming a regular face on This Morning and occasionally joining as a panellist on ITV’s Loose Women.

The Bristol-born presenter is also a mother to one son and has previously released two fitness DVDs and a book, as well as being a qualified personal trainer.

What is Josie Gibson’s net worth?

According to Idol Net Worth, Josie is reported to have made some big money whilst appearing on TV.

With an estimated net worth of £1 million, Josie has come a long way since her humble beginnings in the Big Brother house.