AN organisation which is trying to tackle youth unemployment by helping young people achieve their career ambitions, has been rebranded to reflect its “energy and vitality” as it looks to the future.

Training and skills provider Bolton Wise has been renamed the Mojo Trust — and this October will be opening a beauty academy in the Learners’ Arms, in Brownlow Way, where it already runs hairdressing courses.

Chief executive Steve Bottrill said: “We rebranded ourselves because we wanted our name to reflect the energy and vitality of how we support people with their careers and employment.

“Creative Concern was the agency we chose to do this work as they had a lot of experience working with big brands — like the BBC’s launch in Salford.

“But they also got involved to understand what makes our customers tick through various workshops.”

The trust provides people up to the age of 24 with advice, training and skills they need to find work and “keep it” — including one apprentice who is now studying to be a lawyer.

Mr Bottrill said: “Our brand change also reflects that fact that although much of our work is delivered for the people of Bolton, we also work on a wider geography.

“With our help and support, over 16,000 people received a service from us last year, with many achieving some amazing, life-changing results.

“This included supporting over 200 apprentices.

“Because of the highly personalised support we provide at Mojo Trust, 89 per cent of all who started an apprenticeship with us have achieved qualification success.

“According to a recent survey, 97 per cent of apprentices and employers who work with us told they were satisfied or better with our service.”

He added: “In such a challenging job market for young people, it’s really rewarding to be able to help so many into work and to give them the skills they need to kick start their career. We will shortly be opening our new community-based training academy which is a really exciting development.

“Our vision is to continue to deliver a broad range of services which provide people with useful skills training, jobs and good careers — particularly for those who most need our help.”