THE future of Debenhams in Bolton is uncertain after the chain unveiled plans to put 10 of its UK stores under review.
Chief executive Sergio Bucher outlined the company's overhaul, including plans to shut 11 warehouses and potentially close 10 of its 176 shops over the next five years.
The move could have an impact on around 220 jobs.
A spokesman for Debenhams could not confirm or deny whether Bolton's store was on the chopping block but they said a list of stores under review would be revealed in the near future.
Details of the company's plans came after it announced a 6.4% drop in pre-tax profits to £87.8million for the six months to March 4.
Mr Bucher said: "Our customers are changing the way they shop and we are changing too.
"Shopping with Debenhams should be effortless, reliable and fun, whichever channel our customers use. We will be a destination for 'social shopping' with mobile the unifying platform for interacting with our customers."
The group will also cull in-house brands and leave some international markets, while shifting around 2,000 staff to customer-facing roles as part of a drive to lure shoppers back to its stores.
Debenhams is also looking at trialling departments that will tie up click-and-collect with personal shopping services, while also considering converting some smaller stores to outlets.
Mr Bucher said that while none of its stores are unprofitable, those under review have been identified as possibly becoming loss-making in the future.
He said he wanted to de-clutter stores after customers complained it was like a "treasure hunt" shopping in some branches.
He also plans to add more in-store beauty makeovers, including nail and blow dry bars, as well as a possible beauty services at customers' homes.
"This will deliver a step-change in our customer experience," said Mr Bucher.
Debenhams, which occupies three floors, has been part of the Market Place Shopping Centre since it opened in 1988.
It was awarded retailer of the year at the Bolton and Bury Business Awards 2016.