TV beauty Gemma Atkinson has shed her clothes to promote underwear company Ultimo.
The Bury actress and model unveiled a new line of lingerie this week - just in time for Valentine's Day.
Scottish firm Ultimo flew Gemma, along with fellow underwear model and Girls Aloud star, Sarah Harding, to the warmer climes of Miami, Florida for the photo shoot last month.
Ex-Hollyoaks actress Gemma, who is planning to launch a pop career following her appearance on Soapstar Superstar, was unveiled as the face of Ultimo's D-G range in November.
She wowed viewers of I'm A Celebrity last year with her svelte figure in a series of skimpy bikinis.
Atkinson and Harding follow in the footsteps of previous Ultimo models Rachel Hunter, Penny Lancaster and Helena Christensen.
The latest Ultimo collection is available from Debenhams stores nationwide.
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