SMALL businesses are now choosing business names that reflect their products and services, rather than picking a name that is connected to their family, according to new research from Royal Mail.
The number of small firms starting out with a family name over the door is in decline, and nowhere more so than in the North-west.
More than 40 per cent of small businesses established before 1980 are named after a family name.
That figure falls to only 14 per cent among businesses established after 1995. Just 12 per cent of the North-west's small businesses have a family name today -- the lowest level in the UK.
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