FROZEN food supermarket chain Iceland has announced the recruitment of 300 "supermums" who will test promotions and new product lines.
The panel consists of 300 women approached at Iceland stores nationwide. As well as testing new lines, their brief will also be to communicate their changing needs to the company's frozen food specialists.
Iceland's owner, the Big Food Group (BFG), last month reported year-on-year sales at its Iceland food stores down by 1.9 per cent.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article