A BILLBOARD poster for adult store chain Ann Summers has been branded degrading and banned by the Advertising Standards Authority (ASA).

The advert showed a woman clad in bra and thong with her hands tied behind her back featuring the slogan "Lancashire hotbot".

It sparked 22 complaints from the county to the ASA, which said it would cause "serious and widespread offence".

But the ASA rejected complaints that it would incite violence to women.