A NEWSPAPER promotion offering airguns based on real weapons was irresponsible, according to an advertising watchdog.
Adverts in the Daily Sport offered guns, including a "fun" M16 rapid fire machine gun, to phoneline callers.
Advertising Standards Authority says they glamorised offensive weapons and "trivialised a serious social problem".
It adds neither Manchester-based Sport Newspapers nor gun distributors S N Ltd, based near Malpas, Cheshire, showed they could stop the guns going to children.
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