CHILDREN in the North-west are being urged to drink more water in a new campaign.
Pupils from Chetham's School of Music in Manchester today joined United Utilities mascot Wilbur to mark the launch of a competition aimed at encouraging young people to drink more water.
Tap water's "boring" reputation with children is the target of the new campaign aimed at youngsters across the North-west.
With this year's water quality figures at record levels, the Drinking Water Inspectorate and United Utilities hope to convince children in the region to drink more tap water.
Pupils aged nine to 11 across England and Wales are being invited to enter a competition, with the top prize of a trip to Stockholm as a special delegate to the International Water Association's conference.
Michael Rouse, chief inspector of the Drinking Water Inspectorate, said: "The quality of tap water in the North-west is at record levels. We have seen it improve year-on-year for the last decade, yet many young people do not understand where water comes from and how it is treated to make it healthy and safe. The importance of drinking sufficient quantities of water each day is now recognised, with reduced mental and physical performance if we don't."
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