NORWEB Telecom has changed its name to Your Communications. The United Utilities subsidiary provides voice, data, mobile and internet services to businesses throughout the UK.

Strategic changes introduced to co-incide with the name change include the incorporation of mobile phone company Intercell and Internet specialists Netforce under the single Your Communications brand.

Managing Director Hugh Logan said the company, which operates nationally, wanted to get away from jargon and acronyms.

"We've invested nearly £200 million in developing a national network and need a national brand to match that growth," he added.

The company employs 56 staff at a customer service centre in Manchester Road, Bolton.