SHE doesn’t like fake tan and has been known to do the school run in pyjamas and Wellington boots.

And Emma Davies, wife of Wanderers captain Kevin, doesn’t do parties, has no desire to spend every day shopping and her wardrobe is not filled with designer shoes and handbags.

“To be honest I can’t think of anything worse than going shopping every day.

“I’ve worn the same dress for the last three balls I’ve been to so maybe it’s time to get a new one. I have a couple of nice bags but that’s it,” she says.

“I don’t like wearing make-up and very rarely put it on. I had it done recently at an event and really didn’t like it,” adds Emma, who buys clothes from Marks and Spencer and shops for food at the Co-op in Bromley Cross and Tesco, Middlebrook.

Footballers are, says Emma, the “new rock stars” and their cult status means they attract admiring glances from women and adoring fans alike but it doesn’t phase this footballer’s wife.

Emma, aged 43, feels under no pressure to look immaculate every time she leaves the family home she shares with Kevin and their two sons, aged seven and one and five-year-old daughter and that’s down to the confidence she has in herself and her relationship with Kevin.

Unlike some of the more paparazzi-conscious wives in the footballing world Emma is happy to dress-down and be a “normal mum”. All the Wanderers’ wives are equally unassuming, she says.

“I remember a mum in the school playground asking me if I felt under pressure to look good all the time and I said I didn’t, then wondered if people were talking about me and what I looked like.

“It doesn’t bother me though because I am comfortable with myself and my marriage.”

With Kevin training virtually every day during the football season including even Christmas Day, Emma has committed to bringing up the couple’s children and supporting her husband rather than taking paid work although she hasn’t ruled that out in the future and plans to take a job again one day.

Work for Emma, before she married Kevin, was high-powered and all-consuming. She was in the heady world of postproduction, most recently for The Mill in London, travelled the world and did all the PR for the Oscar-winning film Gladiator.

It was while living this workoriented lifestyle that Emma was introduced to Kevin who was, at that time, on Southampton’s books.

She met him in a nightclub in London, in 2003, persuaded to go along for a night out with her sister and friends.

“I hadn’t time to have a boyfriend as I was so busy with my work. My friends pushed it and asked me to describe my ideal type of man and I saw someone come in, wearing a cap, and said he looked ok.

“My friend went over and did the ‘my friend fancies you thing’ and that was it. I had no idea he was a footballer.”

Emma and Kevin were married in 2008 and have made Bolton their home: “It is important for me and Kevin to live in the town and be part of the community.”

Emma admits to detesting the word WAG. “Why would anyone set out to be a footballer’s wife? I just don’t understand it.

“The girls who preen themselves within an inch of their lives with everything they can possibly get fake and hang around footballers are not the norm,” explains Emma.

Emma’s day, much like any other mum’s, involves mundane tasks such as washing and getting the children ready for school. Luckily, she says, Kevin is able to do the school run most days. “If I ever take them I usually go in wellies and my PJs.” Then it’s time to tidy the house and tend to the family’s two donkeys, bought when Kevin wanted a dog and Emma didn’t. “We went to Smithills Farm and fell in love with the donkeys so they came home with us.”

She will also put in hours on the computer helping Kevin with his charity KiDs of Bolton and answering his fan-mail.

Emma is proud to say her life revolves around Kevin, her family and football. When friends ask what she will be doing at the weekend, Christmas or Easter she tells them it is “football”.

“I have a great life but I had a great life before I met Kevin too.

“It’s nice to have some money behind you but it’s not everything. There are loads of very wealthy unhappy people in the world. I just feel extremely blessed to have three happy and healthy kids and a husband who is my best friend who I respect and admire completely.”