INDEPENDENT electrical retailer Paul Davies has been awarded a prestigious award for the sector.

The Manchester Road store has won the Leading In-store Display award at the British Electrical Manufacturing and Retail Awards (EMRA) at Twickenham Stadium.

The British EMRAs are run in conjuction with the electrical goods industry’s leading monthly magazine Get Connected. Their objective is to highlight the industry’s achievements and contribution to the UK economy.

Paul Davies Kitchens and Appliances has grown to become one of the largest showrooms of its type in the North West.

Mr Davies said the company was now being marketed as a regional business as well as in Bolton.

“All our design centres are fully operational and our staff can explain or demonstrate the functions of any of our appliances on display.

“Customers are actively invited to try before they buy,” he said.

Mr Davies said providing choice and value had been key to the growth of the business.

The store has dedicated Smeg and Miele Centres and is an AEG specialist and a Hoover “Centre of Excellence”.

It is also a Neff accredited retailer and has a fully trained team of Bosch experts.

Mr Davies added: “We offer a full kitchen design and fitting service with over 15 kitchens on display, all showcasing the very latest in design and technology.

“Our aim is to ensure customers view us as their first and only choice for kitchens and appliances across the North West.

“We are absolutely delighted with the award; there has been a lot of investment and training needed to achieve our goal, but to be recognised as the leading in store display throughout the country makes it all worthwhile.”