A NEW "cloud-based" estate agent focusing on residential property sales has launched in Bolton.

EasyHomeSeller has been founded by 41-year-old Chris Hall who says he has spent several years studying and researching the changing property industry from private "for sale by owner" websites to the growing trend of online estate agents.

"Times are changing and so it s the way we buy and sell homes," said Mr Hall. "My experience of running a similar business has shown that the EasyHomeSeller model offers the perfect solution.

"More people are now searching online for their first or next home instead of visiting the high street.

"I 've found that homeowners find it hard to trust a faceless online agent with the sale of their home, which is why I decidedto go for this innovative approach.

"I've set up shop on a cloud-based platform and we're the first estate agent to do this in Bolton. By having no actual shop window, we can offer the same professional and personal service, but for a fraction of the price.

" In terms of savings, the seller of an averaged priced semi-detached in Bolton could save around £1,500 in fees."

EasyHomeSell boasts a commission rate of 0.7 per cent plus VAT, with listings on the UK's number one property website - Rightmove.co.uk

Mr Hall is aiming to make each customer’s experience as simple as possible by providing longer, more convenient opening hours and a transparent pricing structure. With no long term contracts, customers are also free to shop elsewhere.

He says EasyHomeSeller uses the latest technologies and estate agency software to carry out extensive market research, and the cloud-based approach means fewer overheads, paper wastage and a minimal environmental impact.

EasyHomeSeller is fully insured, a member of The Property Ombudsman and complies fully with all laws relating to residential estate agencies.