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A NEW mobile phone service which sends instant targeted messages to consumers via Bluetooth is being rolled out nationally.

The technology was trialled by Merseyside police in the Rhys Jones murder inquiry, transmitting requests to nearby phones for information on the murder.

And the Find Madeleine campaign used the messaging service to drum up Government support for a review of the case of the missing youngster Madeleine McCann.

Now the Bolton entrepreneur who played a part in those campaigns hopes to use the same technology to help businesses.

Complete Mobile Marketing (CMM), which has offices in Chorley New Road, Bolton, and Salford Quays, was set up by Bolton entrepreneur Martin Halsall. His company designed the system which transmits messages to consenting owners’ mobile phones while they are in and around shopping centres, high streets, businesses and industrial parks.

Once the mobile user accepts, he or she will receive images and text in a Bluetooth message, which they can then forward to friends and family.

Mr Halsall, aged 44, who lives in Markland Hill, said: “We are rolling out these servers nationally and the plan is that users, such as stores, football stadia, shopping centres and so on rent these antennae from us and we handle the messaging from our Salford Quays office.

“There is huge potential with mobile technology to help organisations communicate with their audiences directly and instantly.

“For the consumer, it is about the usefulness of the content and with geographic relevance comes a new level of compelling and useful, even critical content. At the sports stadium it might be an action replay, or at a festival or concert it might be the schedule.”

Mr Halsall has been involved in a variety of other businesses over the years — including Investments, property acquisitions and Visors Down, a motorbike clothing and accessory shop based in Bolton.

He was also behind Halsall Racing Team, a motorbike racing team in the Superstock 1000 which supports the British Super Bike series.

CMM now employs 12 staff and is looking to recruit a further 12 people over the next 12 months to cope with the growth.