End of an era for Bolton Wanderers as Reebok Stadium sign is pulled down

The Bolton News: The Reebok sign being removed - picture by Neil Garrity The Reebok sign being removed - picture by Neil Garrity

IT is the end of an era at the home of Bolton Wanderers.

The Reebok sign has been taken down and replaced with Macron’s logo.

From July 1 the Italian sportswear firm will take over the sponsorship of the Whites’ ground — and it will become the Macron Stadium.

Street signs across the borough have already started being changed to read ‘Macron Stadium’.

The Reebok logo and seating inside the ground has also been replaced with seats which read ‘Macron’.

Fans have greeted the changes with mixed reactions — some branding it a new start for the club with others saying the stadium would “always be the Reebok”.

Des Bradley, chairman of the Bolton Wanderers Supporters’ Association, said he was disappointed the stadium would no longer be called the Reebok, but that he was optimistic for the future under the club’s new sponsors.

He added: “It’s a shame, because Reebok has its connections with Bolton, but this is just a reality of modern day football.

“If you go back to when the Reebok first opened, a lot of people wanted the stadium to be called Burnden Park.

“It might take a few years before some fans get used to calling it the Macron, but I see it as a new start rather than a grim end.

“Hopefully, under Macron, the club can have success in the long term.”

Macron is based in Bologna, Italy, but has shops across the UK.

Wanderers announced a sponsorship deal with the sportswear company in April, ending the club’s 17 year association with Reebok.

As well as buying the stadium rights, Macron will also make the team kits, training gear and leisurewear from the summer.

It ends the club’s long affinity with Reebok. Joseph William Foster, who made running shoes, founded J.W. Foster and Sons in Bolton in 1895.

His grandsons Joe and Jeff Foster went on to found Reebok in 1958.

Since 2005, Reebok International Ltd has been a subsidiary of German group Adidas.

A Bolton Wanderers spokesman said: “Works on the road network around Bolton were carried out over the first weekend on June, with works further afield to be completed throughout the month.

“The stadium officially becomes Macron Stadium on July 1. Regarding the costing of the changes, the local authority have not been asked to pay for anything and the costs have been funded solely between Bolton Wanderers and Macron.”

Bolton Council has not paid for the new changes to street signs, with Bolton Wanderers and Macron splitting the cost.

Comments (14)

Please log in to enable comment sorting

5:35pm Mon 16 Jun 14

wsw69 says...

Macron sounds like a chemical company and I, like most, have probably never heard of them..

Gartside would sell his own grandmother if he could. Gartside is the Wanderers equivalent to Bolton Councils Cliff 'the stiff' Morris; an utter waste of space.

It will always be the Reebok.
Macron sounds like a chemical company and I, like most, have probably never heard of them.. Gartside would sell his own grandmother if he could. Gartside is the Wanderers equivalent to Bolton Councils Cliff 'the stiff' Morris; an utter waste of space. It will always be the Reebok. wsw69
  • Score: 35

5:58pm Mon 16 Jun 14

JustBecause says...

Who cares !
Who cares ! JustBecause
  • Score: -17

6:11pm Mon 16 Jun 14

Bob Shaftoe says...

JustBecause wrote:
Who cares !
Always suspected that you were a tart!
[quote][p][bold]JustBecause[/bold] wrote: Who cares ![/p][/quote]Always suspected that you were a tart! Bob Shaftoe
  • Score: 14

7:11pm Mon 16 Jun 14

JustBecause says...

Bob Shaftoe wrote:
JustBecause wrote:
Who cares !
Always suspected that you were a tart!
Oops I forgot, to be a real man you had to go and watch football.

Clearly watching a load of blokes in shorts, getting "friendly" every time they score, (which as a Bolton fan you tend not to see a lot of) or crying because the ball has messed up their hair is not my cup of tea, and if I was a tart, I would probably be playing

Each to there own, not my bag, I prefer knitting and a good read of train weekly......... :)
[quote][p][bold]Bob Shaftoe[/bold] wrote: [quote][p][bold]JustBecause[/bold] wrote: Who cares ![/p][/quote]Always suspected that you were a tart![/p][/quote]Oops I forgot, to be a real man you had to go and watch football. Clearly watching a load of blokes in shorts, getting "friendly" every time they score, (which as a Bolton fan you tend not to see a lot of) or crying because the ball has messed up their hair is not my cup of tea, and if I was a tart, I would probably be playing Each to there own, not my bag, I prefer knitting and a good read of train weekly......... :) JustBecause
  • Score: -10

9:29pm Mon 16 Jun 14

Beyond News Forum says...

Macron-oni... Marcron-oni... ole ole ole...

Reebok Forever....
Macron-oni... Marcron-oni... ole ole ole... Reebok Forever.... Beyond News Forum
  • Score: 4

2:07am Tue 17 Jun 14

oftbewildered2 says...

I am not a footie fan - but the Reebok will always be the Reebok for me - same as Townleys is still Townleys, especially for many older people. I shall probably come to think of it as Marconi and associate it with radio sets etc. Still, I wish the team well, whatever they choose to call their 'home'
I am not a footie fan - but the Reebok will always be the Reebok for me - same as Townleys is still Townleys, especially for many older people. I shall probably come to think of it as Marconi and associate it with radio sets etc. Still, I wish the team well, whatever they choose to call their 'home' oftbewildered2
  • Score: 10

9:27am Tue 17 Jun 14

stereo_world says...

Horrible to see the association ending, but I suspect money talks in this instance. Bolton must be saving a few bob by acquiring Macron sponsorship AND manufacturing rights.

Besides, some of the Macron kits released so far are looking pretty decent (see Villa).
Horrible to see the association ending, but I suspect money talks in this instance. Bolton must be saving a few bob by acquiring Macron sponsorship AND manufacturing rights. Besides, some of the Macron kits released so far are looking pretty decent (see Villa). stereo_world
  • Score: 2

9:55am Tue 17 Jun 14

TopoGigio says...

Quote: "Club chairman Phil Gartside has not disclosed how much the new deal was worth".

Is there any reason why this is not disclosed...I thought he wanted to be more transperancy in BWFC....the man is a conman...end of!!
Quote: "Club chairman Phil Gartside has not disclosed how much the new deal was worth". Is there any reason why this is not disclosed...I thought he wanted to be more transperancy in BWFC....the man is a conman...end of!! TopoGigio
  • Score: 10

10:33am Tue 17 Jun 14

TopoGigio says...

Might as well put the new sign up with a velcro backing....won't be there too long!
Might as well put the new sign up with a velcro backing....won't be there too long! TopoGigio
  • Score: 6

1:20pm Tue 17 Jun 14

cliff4treasurer says...

The supporters shop under reebok stocked nothing but crap.
Roll on Macron lets see something different and good quality.
Sponsorship is something that keeps clubs afloat, well done Mr Garside for this dea,l which sounds like excellent business.

Oh and if justbacause is not a football fan, nor interested in such matters, why read about it on here then waste your time commenting on something you know nothing about?
The supporters shop under reebok stocked nothing but crap. Roll on Macron lets see something different and good quality. Sponsorship is something that keeps clubs afloat, well done Mr Garside for this dea,l which sounds like excellent business. Oh and if justbacause is not a football fan, nor interested in such matters, why read about it on here then waste your time commenting on something you know nothing about? cliff4treasurer
  • Score: 7

6:29pm Tue 17 Jun 14

dhmicky says...

Any new sponsorship is good news for thee club. Adidas have shown no interest in the club since they took over the reebok brand name. Time To move on
Any new sponsorship is good news for thee club. Adidas have shown no interest in the club since they took over the reebok brand name. Time To move on dhmicky
  • Score: 3

7:11pm Tue 17 Jun 14

andy_88 says...

Right people lets put this right the club has not ended our links with Reebok Adidas did when they moved the Reebok HQ to Cheshire what 2-3 years ago??. Then told Reebok they wouldn't make kits for any football team ever again therefore ending any other link than a historical one. BWFC needs some sort of consistent income Macron have signed a 4 year deal with us they care far more about our history than adidas did so please people know your facts. And for one I never liked the Reebok as we all know the true home was Burden Park and yes I still want Fartside out but this is alot better than what other clubs have to offer so just get behind the team next season.
Right people lets put this right the club has not ended our links with Reebok Adidas did when they moved the Reebok HQ to Cheshire what 2-3 years ago??. Then told Reebok they wouldn't make kits for any football team ever again therefore ending any other link than a historical one. BWFC needs some sort of consistent income Macron have signed a 4 year deal with us they care far more about our history than adidas did so please people know your facts. And for one I never liked the Reebok as we all know the true home was Burden Park and yes I still want Fartside out but this is alot better than what other clubs have to offer so just get behind the team next season. andy_88
  • Score: 2

7:14pm Tue 17 Jun 14

wsw69 says...

Anyone sponsoring anything would want to know that the people running the joint are worthy people. Gartside isn't worthy of anything in my book, and a great many other peoples book with the look of things.

Til that smug, self centred and clueless idiot has left, BWFC will never get far.

Would anyone expect a huge multinational sportswear company like Adidas to want to sponsor ANY team not in the Premiership? Let alone a second rate Championship club that BWFC currently is.
Anyone sponsoring anything would want to know that the people running the joint are worthy people. Gartside isn't worthy of anything in my book, and a great many other peoples book with the look of things. Til that smug, self centred and clueless idiot has left, BWFC will never get far. Would anyone expect a huge multinational sportswear company like Adidas to want to sponsor ANY team not in the Premiership? Let alone a second rate Championship club that BWFC currently is. wsw69
  • Score: 8

8:46pm Wed 18 Jun 14

jonolakes says...

In life - always be careful what you wish for!.......... BWFC forever!
In life - always be careful what you wish for!.......... BWFC forever! jonolakes
  • Score: 1

Comments are closed on this article.

click2find

Get Adobe Flash player
About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree